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Convene
Print Education  >  Education Programme

Education Programme

CONVENE Education Sessions

10 – 11 February 2016, LITEXPO, Hall 4

 

Sessions are relevant for all those involved in creating, planning and managing meetings, events and conferences as well as professionals in the advertising, marketing and communication fields. Enhance your knowledge by attending sessions delivered by high-profile speakers from across Europe, whose knowledge-saturated sessions are shaped with a strong focus on the best practice examples in conferences and events management, latest trends and research, marketing and sales. The sessions are open to all. Non-exhibiting visitors are welcome but must register and obtain a badge onsite before the session.

 

Meet the Experts

10 -11 February 2016, LITEXPO, Hall 3

 

Top industry names will be on hand to give you advice and guidance on everything from Running Successful Incentive Schemes, Making Trade Shows Pay, Destination and Venue Branding, Power of being a Good Listener, Ambassador Programmes, Creating Effective Sales and Marketing Plans, Event Content Strategies, Association Meetings Market, etc.  The participants are free to ask any questions. Sessions are open only to Convene participants. Pre-registration is not necessary.

 

 

Convene Education Sessions

           

Wednesday 10 February


 

9:30 – 10:10
Trends in Today's Market for Meetings and Events

Rob Davidson, MICE Knowledge

The market for conferences, meetings and other types of business events is changing rapidly, reflecting important changes in the global economy, technology and demographics. This presentation will highlight the key developments in supply and demand in the international meetings market of today - and tomorrow. It will also give examples of companies and organisations that are adapting their products and services in order to continue to operate successfully in this market.
11:30 – 12:20
Brains Not Beaches – Why Destination Marketing is Increasingly Focused on the Intellectual Capital of a City

James Latham, International Meetings Review

James Latham explains the role that business events will play in the development of the local knowledge economy. But owners of scientific and medical events have ambitions of their own – including access to new memberships, local knowledge, and sponsorship – assets which are evident within `Intellectual Capitals`.
12:30 – 13:30
Lunch time / free time
13:30 – 14:20
Women and Leadership: Grow, Inspire, Lead!

Linda Pereira, CPL Meetings & Events; Penilla Gunther, MP Sweden; Amelija Rudenko E.L.L. Real Estate

At different points in our lives and careers, we are faced with opportunities, setbacks, and difficult choices. This session is about facing these events head on, whether you hope to advance in your career, start your own business or join the C-suite. You will hear from leaders across a variety of industries that have achieved success in often arduous environments, and many of us have our own challenges and opportunities on the horizon. This interactive forum will discuss how to approach each new opportunity and setback with confidence, forward-thinking, and trust in your abilities and networks. Whether you are a CEO, Senior or Middle Manager, Entrepreneur or young emerging Leader, this Seminar offers you dynamic presenters, refreshingly relevant topics and the chance to advance yourself while connecting with other.
14:20 – 15:10

Winning Congresses with Smart PR – an Update on Meetings PR and Communication in the Meetings Industry

Johanna Fischer, tmf dialogmarketing GmbH

Learn what it takes to build up an efficient communication system that can help you to stand out from competition and allows many synergies and an economic use of money and resources. Use multiple channels for a worldwide dialogue with the meetings industry and the planners and see some case studies from other destinations or organizations who successfully apply content marketing which is in-line with what planners need and search for.

15:10 – 16:00

Top 10 Incentive Travel Trends 

Hugo Slimbrouck, Ovation Global DMC, SITE Past President

Incentive Travel Programs are a motivational tool to enhance productivity or achieve business objectives in which participants earn the reward based on a specific level of achievement set forth by management. Earners are rewarded with a trip and the program is designed to recognize earners for their achievements. During this session we will look at what really matters if you want to develop business from this market segment and what are the most recent trends and developments.

 

 

Thursday 11 February


 

9:10 – 10:00
Why Creating an Effective Sales and Marketing Strategy and Plan is Essential to Increase Business Tips and Tricks

Elisabeth Hansa, Support & Strategy On Demand

Knowing who to target, and how, is half the battle. The other half is retaining customers and turning them into repeat business. In order to know who to target, we all have to know our strengths and weaknesses, our competitors and should be able to answer the question: why should a client come to us? The goal of this session is to have a better view of the own possibilities and how to manage them more effectively
10:00 – 10:50
Good Managers Manage, Great Managers Coach

Siobhan Fitzpatrick, Catseye-Coaching Solutions

Whether you are a manager wanting to get the most out of your people, develop a better team spirit and increase your team’s overall effectiveness or whether you’re trying to build your own career then participate in this workshop to learn ways in which to become an empowering coach

10:50 – 11:40

ROI, Engagement and More: Changing the Meeting Industry with Meeting Design and Meetovation

Steen Moeller, VisitDenmark

Long before meeting design turned popular, the first meeting design tool was developed in Denmark. We called it Meetovation. At this session you will experience why Meetovation is considered one of the best meeting design tools in the world. You will learn how to use Meetovation to get the most out of your meetings and uncover why Meetovation makes a difference - no matter if you are a hotel, an agency, a meeting planner or a country

11:40 – 12:30

Today Content is a King (but it always was!)

Martin Lewis, CAT Publications

How to work with press to increase attendance? Which channels should you use? Which social media? How can you get better traction for your marketing communications? How can you get better press coverage? Martin Lewis, Managing Editor of CAT Publications, answers all these questions and more

12:30 – 13:30

Lunch time / free time

13:30 – 14:20

TripAdvisor: Baltics – who, where, why and how

Thomas Bangert, TripAdvisor

A comparison of the markets of Lithuania, Latvia and Estonia: where do our users who look at the Baltics come from and what do they look at. This will include data about the origination markets, destination countries and cities, content consumed, average length of stay, info on hotels, restaurants and attractions. Also you will be reminded on how to use TripAdvisor as a free marketing tool for businesses as well as how to use the owner center and create a business profile.

14:20 – 15:10

Using your voice and physical presence to make an impact in meetings

Susan Heaton – Wright, Executive Voice

Do you fight to be heard in meetings? Do you get frustrated that you are ignored when you speak in meetings? Do people speak over you when you are speaking? Susan will provide a number of practical tips for communicating in meetings. Be prepared for an interactive session!

 

 

Meet the Expert

 

Wednesday 10 February


 

  11:10 - 11:30 12:10-12:30 14:10 - 14:30
Table 1 

Conference Ambassador Programmes - a proven win-win.

Expert: Tony Rogers, Conference & Event Services Ltd

What are the requisites for successful ambassador programmes and what returns may be expected from them? What examples are there of innovation and creativity?

Getting the Best from a Consultant

Expert: Paul Kennedy MBE, Kennedy Integrated Solutions

Some consultants claim they can do all typs of consultancy even when they have no directly relevant experience - rubish! Come and ask questions you have always wanted to!  

Marketing Destinations and Venues for Conferences, Conventions and Business Events

Experts: Tony Rogers, Conference & Event Services Ltd; Rob Davidson, MICE Knowledge

Rob Davidson and Tony Rogers will answer questions on their newly-published textbook, which is aimed at those already working in the business events sector as well as at students and lecturers on university courses in conference and event management and related topics.
Table 2

Insights in to the Indian MICE Market

Expert: Johanna Fischer, tmf dialogmarketing GmbH

India has become the number one emerging market and Indian planners are strongly looking into new destinations in Europe and therefore your ROI will be much quicker than from the usual saturated source markets in the West. Please join me to discuss your options for getting a share from this business and how to approach the market in the best possible way!

Voice SOS clinic

Expert: Susan Heaton Wright, Executive Voice

If you suffer from sore throats, a croaky voice or you feel you have a challenge when you use your voice, come to the Voice SOS clinic, where I will share some top tips to using your voice effectively and healthily.

Quick Tips on Making Trade Shows Pay

Expert: Paul Kennedy MBE, Kennedy Integrated Solutions

Need last minute advice of making the most of CONVENE - simply ask!  
Table 3 

How to Run a Successful Incentive Scheme

Expert: Hugo Slimbrouck, Ovation Global DMC, SITE Past President

Incentive travel is a modern management tool used to accomplish uncommon business goals by awarding participants with an extraordinary travel experience upon their attainment of their share of the uncommon goals. The business case for incentive travel as a motivational tool with a focus on the 3 Ms. - Find out more! 

TripAdvisor: a short guide into the free marketing tools for businesses

Expert: Thomas Bangert, TripAdvisor

A short introduction and reminder on how to use TripAdvisor as a free marketing tool for businesses as well as how to use the owner center and how to create TripAdvisor business profile.

An introduction to the association meetings market

Experts: Irena Jelenova, ICCA; Amanda Marochko, ICCA

What makes the association meetings market unique? And why you should be involved in this market? We will be happy to answer any questions you may have about this market.

 

Thursday 11 February


 

  11:10 - 11:30 12:10-12:30 14:10 - 14:30
Table 1

How can ICCA help associations organise quality meetings?.

Experts: Irena Jelenova, ICCA; Amanda Marochko, ICCA

Let us introduce you to the benefits of becoming an ICCA verified association, introduce you to a few tools which may help your association improve the quality of your meetings.

Why Creating an Effective Sales and Marketing Strategy and Plan is Essential to Increase Business Tips and Tricks

Expert: Elisabeth Hansa, Support & Strategy On Demand

Knowing who to target, and how, is half the battle. The other half is retaining customers and turning them into repeat business. In order to know who to target, we all have to know our strengths and weaknesses, our competitors and should be able to answer the question: why should a client come to us?

Why your competition is attracting more international association meetings?

Experts: Irena Jelenova, ICCA; Amanda Marochko, ICCA 

How do you compare to fellow Baltic countries in terms of securing association business? Sit down with us and determine how your destination stands in our statistics while exploring different methodologies in bringing new clientele to your destination.
Table 2

The power of being a good listener

Expert: Susan Heaton – Wright, Executive Voice

Listening skills are often perceived as being a passive activity, yet it is an essential part of being a great communicator and a powerful skill to acquire. In this short drop in session, we will discover how to be an effective listener.

Subvention - blessing or curse?

Experts: Tony Rogers, Conference & Event Services Ltd

The provision of subvention support by destinations and venues to attract conferences and congresses continues to be shrouded in mystique and, often, controversy. What forms does subvention take and how successful or essential are they? Is subvention restricted to association or not-for-profit events, or can/should it be extended to the corporate sector?

 

 
Table 3 

Story-telling for events: how to develop interesting content strategies

Expert: Johanna Fischer, tmf dialogmarketing GmbH

Developing content marketing strategies for events means to consider two tracks: what kind of stories do we have to tell and how do we distribute them and get them to the right people.  Let us discuss how a successful focussed approach for your event could look like!

Tips and Tricks on Business Networking

Expert: Hugo Slimbrouck, Ovation Global DMC, SITE Past President

Get return on objectives and return on investment of your participation to business networking events. The session will give you some give aways on how to prepare, how to act on site and how to follow through after the meeting.

Quick Advice on Key Account Management

Expert: Paul Kennedy MBE, Kennedy Integrated Solutions

Do you know what this is? If not this Q & A session is right for you! 

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